EOFY SALE - 30% OFF orders over $499 (inc. GST)* | Coupon: EOFY24

*Terms, conditions and exclusions apply.

EOFY SALE - 30% OFF orders over $499 (inc. GST)* | Coupon: EOFY24

*Terms, conditions and exclusions apply.

Phone: 1800 531 492

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About Seton Australia

We pride ourselves on having the largest range of workplace safety products with no compromise on quality. Our offering of more than 30,000 products makes us confident we can find a solution for all your safety needs. Our local Sydney facility produces world class custom products ranging from signs, tags, labels, padlocks and more. Our global presence allows us to be able to source many hard-to-find products that we may not already offer.

 

ABN: 28 000 788 447 |  A division of Brady Australia Pty Ltd

Why buy from Seton?

Our friendly and efficient service will save you time by making it easy to find the right products and place your order.

Largest Selection of Products

Over 30,000 products to meet your workplace safety requirements with no compromise on quality.

Fast Delivery

Place your order before 4pm (AEST) and we guarantee to pick and ship in stock items the same day.

Great Customer Service

Our friendly and efficient service will make it easy for you to find the right products and place your order.

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Custom Products

Seton offers the largest
range of customisable products.

The History of Seton


Seton Australia has operated from the Western Suburbs of Sydney, Australia since 1994. With a dedicated team of employees, which has grown significantly over the past 25 years, Seton makes safety easy for your workplace.

However, the Seton story hails from much earlier roots. Founded in 1956, the Seton Nameplate Corporation was established by Fenmore R. Seton in the US, now forming part of the Brady Corporation and serving as one of the leading suppliers of health and safety products in the world.

Seton went into the nameplate business in 1952, making doorbell name plates as a way to make money outside of his day job. Soon, Seton was holding nationwide contracts. The enterprise went from a part-time spare room operation to a robust company serving over 100,000 business customers.

In 1981, Fenmore promised his wife he would retire before turning 65, selling the business to W.H. Brady Co. The group expanded its range, providing a direct mail ordering service to businesses all over the world. From its base in North Branford, Connecticut, the Brady-owned Seton Nameplate Corporation continues to lead the industry in the provision of health and safety products, selling everything from safety signs, to fire prevention equipment, to CCTV security cameras.