About Seton Australia
We pride ourselves on having the largest range of workplace safety products with no compromise on quality.
Our offering of more than 30,000 products makes us confident we can find a solution for all your safety needs.
Our local Sydney facility produces world class custom products ranging from signs, tags, labels, padlocks and more.
Our global presence allows us to be able to source many hard-to-find products that we may not already offer.
ABN: 28 000 788 447 | A Division of Brady Australia Pty Ltd | We are a division of Brady Australia Pty Ltd
2 Bellevue Circuit
Greystanes, NSW 2145
1800 284 268
1800 678 796
The History of Seton
Seton Australia has operated from the Western Suburbs of Sydney, Australia since 1994. With a dedicated team of employees, which has grown significantly over the past 22 years, Seton makes safety easy for your workplace.
However, the Seton story hails from much earlier roots. Founded in 1956, the Seton Nameplate Corporation was established by Fenmore R. Seton in the US, now forming part of the Brady Corporation and serving as one of the leading suppliers of health and safety products in the world.
Seton went into the nameplate business in 1952, making doorbell name plates as a way to make money outside of his day job. Soon, Seton was holding nationwide contracts. The enterprise went from a part-time spare room operation to a robust company serving over 100,000 business customers.
In 1981, Fenmore promised his wife he would retire before turning 65, selling the business to W.H. Brady Co. The group expanded its range, providing a direct mail ordering service to businesses all over the world. From its base in North Branford, Connecticut, the Brady-owned Seton Nameplate Corporation continues to lead the industry in the provision of health and safety products, selling everything from safety signs, to fire prevention equipment, to CCTV security cameras.